Target Market
KaZaZZ! targets the new wave of energetic and aggressive global consumers
interested in the virtues of music, travel, radio, movies, TV,
other entertainment, fashion and "Pop"culture in their daily lives. This
group is young, highly mobile, fashion conscious, and have high spending patterns as
compared to their overall income.
Target United States Demographics
Age: 17-38
Gender Split: 55% Men , 45% Women
Geographic Mix: 80% US , 20% Global
Ethnic Mix: Caucasian 30%, Hispanic 20%, African American 20%,
Asian 20%, Other 10% |
