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KaZaZZ! has developed a proprietary creative process called Techni-Create. Techni-Create identifies potential trends in technology, movies, music, television, video games and advertising based on a detailed analysis of search patterns and consumer behavior on the KaZaZZ! Search Engine. These trends are then developed into broad product concepts and run through a rigorous evaluation and screening process. The objective of Techni-Create is to increase the likelihood of product concepts being successful by following a strict and comprehensive idea development process. Product concepts that pass the evaluation and screening phase are marketed to the appropriate industry professionals.
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