FOR IMMEDIATE RELEASE

Unsold Advertising Auction Adds Free Advertising Support Service

Gurue Advertising Service Bureau Simplifies Remnant Advertising Auctions
Dallas, TX - August 3, 2004 - Today, Gurue is proud to announce the launched of its Advertising Service Bureau. The service bureau is a free auction support service that allows large and small media companies the ability to sell remnant advertising on Gurue without the burden of having to managing the advertising auction on a regular basis. Through the Advertising Service Bureau, Gurue will manage the entire auction process and inform sellers when advertising is sold on the site. When advertising is sold, Gurue will provide the sellers with transaction information and invoice the sellers the associated 7.5% commission. As more advertising space becomes available, Gurue will repost new advertising inventory on behalf of the seller.

For more information about Gurue Advertising Service Bureau, please visit Gurue at www.gurue.com/service.

About Gurue
Gurue is a wholly owned division of KaZaZZ! and is based in Addison, Texas. KaZaZZ! is a media and technology company founded with the purpose of creating content and tools that consistently permeates the human spirit. The Company operates several search and advertising related properties that provide unique online tools for consumers and businesses around the world. KaZaZZ! also operates an Idea Lab, which incubates innovative business and creative ideas.